FOREST
VERSTAS
Your companion on the path of development
Forest Verstas offers expert services in marketing, service design, and concept development with top-notch expertise. We walk alongside you through the digital jungle, service journeys, and even physical nature trails. When you choose us, you can be confident that your projects will be completed on schedule.
Our motto is simple: All is well – the feeling we want you to have when working with us.
The Team
I am known as a creative thinker and a community motivator. Throughout my career, I have worked in a variety of planning, development, and leadership roles. As an entrepreneur, I have expanded my skill set to include Green Care, adventure education, and nature trail planning. I also work as a practical nurse and a martial arts instructor.
Specialties:
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Process modeling
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Service design
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Visual design
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Workshop facilitation
I have over 30 years of experience in the media and advertising industry in various planning and development roles. As an entrepreneur, I combine my marketing expertise with nature-based wellbeing work. My passion lies in developing and productizing wellbeing services, and I also work as a Method Putkisto instructor and a Health Forest guide.
Specialties:
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Project management
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Customer insight
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Content creation
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Strategic development
Website design and implementation
With Forest Verstas, you can get a fully functional website quickly and easily — using a tried-and-tested digital toolkit for small businesses. A well-designed website strengthens your company’s image as a professional and trustworthy operator. It increases visibility and attracts new customers. We design and build your website using the WiX Editor, ensuring that it is search engine optimized and works perfectly on mobile devices. With our guidance, you can easily update the site yourself.
Productization
Productization is a fascinating aspect of commercialization and worth doing carefully — not just once, but as an ongoing development process as your operations evolve. As experts, we help you to define the scope and target audience of your service, create the service process and value proposition, and outline pricing and profitability. At the same time, we explore suitable sales and marketing channels and identify what differentiates your service from similar offerings.
Marketing materials
We help you shape your company or product brand — from text and visual design to complete marketing materials. We create professional logos, brochures, business cards, and marketing content, all tailored to your goals. We build a cohesive, recognizable look that works across every channel and touchpoint — adding real value to your business.
Service design
Service design means understanding your customer’s needs — and responding to them with purpose. A great customer experience is built from many small details. We’ll identify and analyze the key points of your physical or digital customer journey and design concrete solutions to improve them. Together, we assess your foundations, how you add value, how to prevent problems, and how to enhance the quality of your service.
Nature trail design
Nature is at the heart of everything we do. That’s why we’ve specialized in designing nature trails and routes from a service design and wellbeing perspective. On our own land, we’ve created the Inspiration Trail, built with sustainability and care. We offer design services and workshops for creating nature trails that inspire, relax, and restore. We will help you map out the most interesting spots in your area, define the goals and boundaries of your route, and design rest and wellbeing points along the way.